by Jenny O'Haver
Have you ever walked into a callback and wondered what those unnamed and seemingly uninterested execs are doing in the back of the room focused on their laptops? Well, let me tell you, besides reviewing location pictures, wardrobe samples and revisions of the script (among other things), at least one of them is probably googling you. Yes you. The actor they may possibly hire. In this digital age, your on-line presence plays an unspoken part in being booked on a project. From the contents of your blog to any 'icky' legal issue you may have, be aware that your personal life and your professional life are linked on-line. Know that clients may be wary of hiring anyone that could cast a shadow on their company...or their client's company. Consider yourself warned!
For more information about breaking into the industry, check out Terry Berland's Book:
Breaking Into Commercials, The Complete Guide.
Photo by stockimages.
